Tuesday 2 March 2010

ALL I DREAM ABOUT IS SNEAKERS


All Day I Dream About Sneakers was a global branding project created for adidas Originals. I know if you like your new kicks like me, then you will love this project. The project was created by Art Director 'Demitri Kalagas' and Creative 'Chris Cork' both inspired by adidas and their brand creeds, ‘Impossible Is Nothing’ and ‘Celebrate Originality’. The project brought to life the world's most "original" range of sneakers, which were then made into sculptures as part of the project.

if you want to peep some more work by Demitri Kalagas and Chris Cook heres some link ups.


Luftsack (Airbag) - A sneaker with SRS protection against scuffs and being stepped on.





Midas - A sneaker with a 'Midas kick' that turns everything it kicks into gold.



Roboter (Robot) - A robotic sneaker that can clean itself and tie its own laces.



Synth - A synthesiser sneaker that plays music to match your different strides.



Baum (Tree) - An organic sneaker that grows from a planted seed.




Personally this is my favorite bit.







EXM All DAY

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